Marketing Management Online Masters program at University of Florida

The Master of Science in Business Administration with a concentration in Marketing program is designed for students who wish to pursue careers in marketing in corporate, nonprofit, or entrepreneurial settings. Some of the courses in the master's program include Professional Writing, Professional Communication, and Marketing Management among others. There is also a capstone project on Advanced Marketing Management.

There are 30 credits total in the curriculum (20 core credits and 10 elective credits). The majority of graduate business courses are 2 credits. It can be completed in a year and is offered in a hybrid manner. Some features of the master's program are:

• Fall and spring semesters have 8-week modules, and summer semesters have 6-week modules.
• The range of marketing decision-making topics covered in the courses includes everything from general marketing strategy considerations to more specialized choice areas including branding, price, marketing analytics, customer relationship management, and new product development.
• This program equips students with the ability to stand out in their careers whether they choose to work in the corporate, nonprofit, or entrepreneurial sectors in the future. The curriculum can be tailored by students to fit their future objectives through a number of electives.
• An essential component of the curriculum is group projects. The cooperation structure provides a miniature representation of the workplace and enables students to put both their newly acquired information and interpersonal skills into practice.