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Best Sport and Fitness Management Masters Programs in California
5 universities in California, CA offer master's degree in Sport and Fitness Management

Anderson maintains strong relationships with many of the top sports organizations, resulting in MBA students accepting offers with organizations including the NBA, NFL, Nike, Wasserman, and LAFC. These relationships are maintained by the Parker Career Management Center and are supported by the resources of MEMES and the Pulse Conference. Anderson offers many popular sports and entertainment classes on campus where Anderson students learn the trends in the sports industry and key players.
The following are some of the companies founded by UCLA Anderson MBA students and alumni:.
The specific functions UCLA Anderson MBA students enter in the Sports industry include:.
Students interested in Sports Management can choose a wide range of functions to study, including marketing, finance, business development, and data analytics. The interdisciplinary courses you take will help support you in positions across a number of different organizations, including leagues, teams, e-sports agencies, sporting goods apparel companies, tech companies, and media organizations.
Content Creation Exploitation in the Digital Age.
Investigated opportunities to enhance fan loyalty rewards program for a top sports franchise.
Dinner for Eights (D48s) with Sports industry leaders.
I think that an impact mindset is crucial for all MBAs, as they will be the ones making decisions that will affect people, communities, and the world around us.
Follow the UCLA Anderson Full Time MBA Program:.
The Center for Media, Entertainment Sports.
Howard and Irene Levine Affordable Housing Development Program.
UCLA Gilbert Program in Real Estate, Finance and Urban Economics.
Howard and Irene Levine Program in Housing and Social Responsibility.
The Alliance for Latinx Management at Anderson (ALMA).
New Management Titles at Rosenfeld and Other UCLA Libraries.
Citation Linker for Articles in (or Not in) UCLA-Licensed Online Content.
UCLA Anderson School of Management - Sports Career Path
- GRE Required: Yes
- Research Assistantships: 1599
- Teaching Assistantships: 2735
- Financial Aid:

According to PwC's Sports Outlook report, the North American sports market media rights, ticket, sponsorship, and merchandising revenues accounted for a total of $71 billion dollars in 2018. As viewer consumption models and fan behavior shifts with digital innovation, sports organizations will evolve to offer exciting new experiences for their fans. The Sport Management certificate program prepares entry level and experienced professionals for opportunities in the business of sports, athletics, and exercise. If you're passionate about sports or personal fitness and want to create a viable career for yourself in the industry then this program is for you.
This program offers entry to mid-career professionals working or who aspire to work in the sports or fitness industry with a thorough, yet concise collaborative online learning experience. Our students prepare for more responsibility in marketing, finance, facilities management, or any other specialization related to the business of sports.
Sport Management - Certificate
- GRE Required: Yes
- Research Assistantships: 960
- Teaching Assistantships: 1829
- Financial Aid:

As a result of the explosion in digital technologies such as high-speed, high-bandwidth, low-cost internet connectivity and smart mobile devices, the digitization of entertainment and media is causing a major revolution in the ways in which society consumes media and experiences entertainment. In turn, this revolution is driving a major transformation of traditional media and entertainment firms, enabling the emergence of new technology-based players and the creation of new high-growth sectors such as gaming and eSports.
ogether, this radical transformation is creating a need for a new generation of managers and executives who can be effective leaders and responsible managers of this critical sector of the LA-area economy. Taught by expert faculty and industry scholars, our Entertainment, Media, and Sports Management concentration courses will equip students with the knowledge to be insightful strategists, creative innovators, and effective operational managers.
Entertainment, Media, & Sports Management MBA
- GRE Required: Yes
- Research Assistantships: 12
- Teaching Assistantships: 36
- Financial Aid:
566 universities offer the Master's program in Sport and Fitness Management.
Which one best suits your need?

USF has established itself as one of the leading sport management master's programs in the world. Our locations in San Francisco and Orange County give you broad access to opportunity, and our long track record gives you an inside advantage.
Two campus locations, in both San Francisco Downtown and Orange County, enable you to build your network and work or intern from Sacramento to San Diego. An identical curriculum is offered in both locations, with full-time faculty commuting between campuses to teach core courses. USF Sport Management has a longstanding reputation in the Southern California sports market, holding classes at the Orange County campus since 1999.
MA in Sport Management
- GRE Required:
- Research Assistantships:
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The MBA with a concentration in sport management is tailored to give you the training to manage teams, events, projects, and promotions in the sports sector. The program is designed to be completed in as little as 12 months.
Sport managers can oversee every facet of a sports program or organization.
Sport and Fitness Management builds skills such as:.
In addition to this concentration, we also offer 3 other MBA concentrations:.
You can alternatively select a General MBA and take 9 units of elective courses in any of these areas, so you can focus on the skills and expertise that fit your passions and career goals.
This program is designed for full-time professionals. With flexible online asynchronous, hybrid, and evening in-person course offerings, you can choose classes that fit perfectly with your schedule, interests, and career goals.
Some courses are offered with a high-flex modality, giving you the flexibility to learn online asynchronously, in person, or virtually via Zoom for each class session.
With just 27 core business units and 9 units toward sport management, students can complete the MBA program within as little as 12 months.
The Master of Business Administration (MBA) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
March 17, 2025.
May 12, 2025.
The educational context at PLNU will challenge you to live a full life that integrates the pursuit of knowledge with beliefs, values, and actions. While honoring diverse perspectives and beliefs, Christian values and principles are woven into the educational experience. We understand your application is not only a reflection of you as a student it reflects you as a person. At PLNU, we holistically evaluate your academic history, work and life experience, background, and circumstances to determine admission into a graduate program.
Note: The application is completed entirely online with the exception of transcripts, which can be submitted electronically or directly to PLNU.
Submit online application for admissions (including $50 non-refundable application fee, which is waived for PLNU alums, current or former military and their dependents, and PLNU employees).
Official transcripts must be sent to:Point Loma Nazarene UniversityOffice of Graduate Admissions3900 Lomaland Dr.San Diego, CA 92106.
Submit a personal essay. See the essay prompt for the MBA program in the essay section of the application.
As a result, PLNU MBA alumni are working in a wide range of prominent companies throughout San Diego, including:.
We take seriously the role of providing you with financial, academic, and career support so you have the tools you need to be successful at PLNU and beyond. resulting from our deep concern for you, our student.
A completed application for admission to the program.
Baccalaureate degree from a regionally accredited institution, as evidenced by official transcripts.
No, PLNU does not require GMAT or GRE scores for admission into the MBA program.
You will have the option to apply for scholarships through Student Financial Services. This program qualifies for state and federal financial aid options.
If you earned your baccalaureate degree outside of the United States, all documents must be translated into English and evaluated by members of National Association of Credential Evaluation Services (NACES). You must also submit official proof of English proficiency (TOEFL).
Issues that relate to faith may be discussed in some classes, and engaging in discussion with individuals with alternative points of view will be encouraged as learning opportunities. Students will work within a learning community that is supportive academically, spiritually, and emotionally.
Find out how this program fits you and your goals. Either way, we'd be happy to send you what you need.
Get your questions the program answered.
MBA, Sport Management
- GRE Required:
- Research Assistantships:
- Teaching Assistantships:
- Financial Aid:

The Master of Science in sport management program is part of the Richard J. Bolte, Sr. School of Business. The Bolte School has an impeccable reputation for producing successful business leaders, and the entire faculty shares a commitment to ensuring that you receive the knowledge, experience and insight to leave the Mount as a responsible, methodologically sound and ethical business professional.
The Master of Science in sport management program - the only one in the state of Maryland - offers a convenient location in Frederick, Maryland, along with evening classes one to two nights per week.
Through the program, you'll enhance your understanding of sport business and governance, sport marketing and development, and event and facility management. Topics in sociocultural aspects of sport management, legal liability in sport, and moral and ethical issues in sport management will also be covered. Finish the program with an independent study project or internship.
Members of the Mount's sport management advisory board include representatives of the Washington Redskins, Under Armour, the Maryland Stadium Authority, Monumental Sports & Entertainment and the Tiger Woods Foundation. Opportunities for networking, as well as connecting with other industry influencers are also provided.
Develop your career and pursue positions such as a front office administrator for a professional sports organization, a director of athletic development for a college or university, or an event coordinator with youth sport leagues.
Master of Science in Sport Management
- GRE Required:
- Research Assistantships:
- Teaching Assistantships:
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MBA in Health Care Management, MBA in Management, Human Resource Management, and Sports Management.
Take your love for sports to the next level!
Jason Larson, MBA Class of 2023 Account Executive, LA Galaxy.
Master of Arts: Administration Leadership (M.A.).
Education Specialist: Administration Leadership (Ed.S.).
Doctor of Education: Administration Leadership (Ed.D.).
Master of Arts: Teaching (NAD North America Division) (M.A.T.).
Master of Arts: Curriculum Instruction (M.A.).
Master of Arts: Neuroscience and Education (M.A.).
Master of Arts: TESOL Concentration (M.A.).
Doctor of Education: Curriculum Instruction (Ed.D.).
Master of Arts: Counseling LPCC Track (M.A.).
Master of Arts: Counseling in Forensic Mental Health (M.A.).
Doctor of Education: Educational Psychology (Ed.D.).
Doctor of Education: Educational Psychology Mental Health (Ed.D.).
Doctor of Education: School Psychology (Ed.D.).
Doctor of Education: School Psychology BCBA (Ed.D.).
Doctor of Philosophy in Leadership: Educational Psychology (Ph.D).
MBA in Health Care Management MBA in Management Human Resource Management.
- GRE Required:
- Research Assistantships:
- Teaching Assistantships:
- Financial Aid:

Doctor of Philosophy inEducation (PhD), Sport andAthletic Management.
For education professionals with a desire to be an active scholar in the field of education and make significant contributions to the existing body of knowledge, the Doctor of Philosophy (PhD) in Education program can take both your research skills and career options to a higher level. The program begins with a review of theoretical frameworks to support your understanding of the role of theory in a PhD degree. Coursework combines this strong base of theoretical knowledge with an individualized focus to conduct research in pre-K-12, post-secondary, and adult learning environments as you contribute new and innovative findings to advance your field of educational specialization.
The Doctor of Philosophy in Sport and Athletic Management specialization is a research-based program that requires you to apply educational concepts and management principles to the planning, organizing, and directing of sports and athletics. Coursework focuses on producing, facilitating, promoting, and organizing sports products and services.
A PhD dissertation is a scholarly documentation of research that makes an original contribution to the field of educational study. The step-by-step process requires care in choosing a topic, documenting its importance, planning the methodology, and conducting the research. These activities lead smoothly into the writing and oral presentation of your dissertation.
The PhD in Education program requires 60 credits for degree completion. Additional credit hours may be allowed as needed to complete your dissertation research. If granted, additional courses will be added to your degree program in alignment with the SAP and Academic Maximum Time to Completion policies. The estimated time needed to complete this program is 45 months.
A PhD prepares you to make significant contributions to the body of literature within the education field. This course prepares you for understanding what theory is, recognizing theoretical frameworks within existing literature, connecting your research interests to existing theoretical frameworks, and justifying how your research will add to the wealth of current theories in the field.
Your success as a scholarly professional will largely depend upon your communication skills, particularly in your written work. This course supports your development as a scholar who can publish in different types of research-based publications for a variety of audiences.
The course emphasizes : (a) use effective literature search strategies (b) develop a scholarly synthesis of research literature (c) organize research literature around identified themes, including a study problem, purpose, and theoretical perspectives and (d) focus on developing a scholarly exposition that reflects divergent viewpoints and contrasting perspectives. The overarching goal is for you to understand strategies for surveying scholarly literature that avoid bias, focus on educational, practice-based research problems, and address the requirements of a scholarly literature review.
This course introduces you to the research process by exploring its underpinnings, examining its paradigms, and investigating the foundations of qualitative and quantitative methodologies used in educational studies. Specific course topics involve the ethics of conducting research data collection and analysis techniques and issues of feasibility, trustworthiness, validity, reliability, transferability, and rigor. The goal is to familiarize yourself with the concepts and skills associated with conducting theoretical and applied research.
This course provides the foundational knowledge to become a critical consumer of statistical-based research and a skilled analyst of non-inferential quantitative data. Coursework focuses on understanding multivariate data, non-inferential and inferential statistical concepts, the conventions of quantitative data analysis, and interpretations and critical inferences in statistical results. The course culminates in a synthesis project to demonstrate your statistical skills and present your results using APA guidelines.
Select One of the Following Two Data Analysis Courses:.
An exploration of advanced statistical principles and them to quantitative research. This course provides an of advanced statistical concepts used in empirical research, including inferential analyses. Coursework will emphasize multivariate data the use, comprehension, and evaluation of sophisticated statistical concepts and the proper presentation of statistical results.
This course builds on a foundational understanding of qualitative designs and measurements to focus on analyses of the data. Coursework takes you deeper into the skills and techniques necessary to ensure the appropriate analyses of qualitative data, including integrating relevant frameworks, verifying trustworthiness of the findings, and selecting suitable methods for presenting analyses and findings.
The doctoral comprehensive assessment is your opportunity to demonstrate your preparation for entering the dissertation phase as a PhD candidate. Whereas EdD research focuses on addressing a researchable problem with practical applications, PhD research has a focus on contribution to theory and the broader discipline of education. This course is begun only after all your foundation, specialization, and research courses have been completed, and your prospectus will likely become the foundation of your PhD dissertation.
Students in this course will be required to complete chapter one of their dissertation proposal, including the following: a review of literature with substantiating evidence of the problem, the research purpose and questions, the intended methodological design and approach, and the significance of the study. A completed, committee-approved chapter one is required to pass the course.
Chapter two consists of the literature review, while chapter three covers the research methodology and design, including population, sample, measurement instruments, data collection and analysis, limitations, and ethical considerations. Completed, committee-approved chapters two and three are required to pass the course, as is a final approved dissertation proposal.
A completed, committee-approved dissertation manuscript and successful oral defense are required to complete the course and graduate.
The elective can be satisfied with any doctoral-level School of Education course. The course listed in the degree plan can be changed upon request.
This course presents the latest human resource strategies used to address everyday problems that arise with the coaches, staff, and personnel of an intercollegiate athletic department. Topics include recruitment, hiring, retention, planning, Title IX compliance, and related management strategies.
The philosophical, historical, and conceptual accounts of this law and its effects upon these programs will be explored.
The course focuses on the key components of compliance, including recruiting, eligibility, amateurism, and financial aid. Topics include strategies used to maintain institutional control, the differences and similarities of the five different associations (NCAA I, II, III, NAIA, and NJCAA), and the various groups that govern NCAA legislation.
Recognizing learning differences in students with learning disabilities or disorders will also be explored. The goal is to find academic services and counseling programs that help students in need reach their greatest potential.
Activities include personnel and risk management, merchandising, quality assurance, and issues affecting the local community. Additional coursework and discussion includes the environmental issues and factors relating to the operation of facilities and the presentation of sporting events.
SM-7118 Financial Administration of Sports Facilities and Programs.
Coursework and instruction include exercises in marketing, revenue management, documentation and technological practices, and strategies for long-range planning. The course culminates with your development of a fundraising plan in the role of a sports administrator.
The PhD in Education program prepares you for making significant contributions to the body of knowledge in the broad field of education as well as a narrowed area of instructional specialization. Learning outcomes include the ability to:.
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state country.
Program availability varies by state. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and or licensing authority.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.
I confirm that the information provided on this form is accurate and complete. I also understand that certain degree programs may not be available in all states. Message and data rates may apply. Message frequency may vary.
I understand that consent is not a condition to purchase any goods, services or property, and that I may withdraw my consent at any time by sending an email to [email protected] I understand that if I am submitting my personal data from outside of the United States, I am consenting to the transfer of my personal data to, and its storage in, the United States, and I understand that my personal data will be subject to processing in accordance with U.S. laws, unless stated otherwise in our privacy policy.
- GRE Required:
- Research Assistantships:
- Teaching Assistantships:
- Financial Aid:

Doctor of Philosophy in Education (PhD),Leadership in Coaching andSport Management.
The specialization is designed to allow students to develop and enhance academic and practical skills for success in the academy and other career paths. The specialization reinforces principles in leadership, research, appreciation of literature, and data driven decision making, allowing graduates to create or enhance their own niche in the many disciplines of athletic coaching and sport management. Students will integrate professional and ethical essentials of leadership including DEI in athletic coaching and sport management and validate research principles to make data driven decisions in athletic coaching and sport management. Further, students will justify continual professional development in athletic coaching and sport management and cultivate effective communications with all audiences using a variety of delivery modalities. Finally, students will synthesize literature for research-based practice in athletic coaching and sport management and develop specialization content knowledge in the core and related courses. The specialization blends coursework, research, and practical experience to prepare the graduates for careers in interscholastic, intercollegiate, professional, and recreational sport settings.
In this foundational course, you will examine major theories and practices of organizational development and improvement in educational settings. You will also critique educational leadership competencies related to ethical behavior in educational organizations and synthesize various leadership theories using an educational approach to leadership. Finally, you will utilize educational leadership theories as they apply to real-world leadership situations in education and explore self-evaluation and personal reflection techniques supportive of leadership improvement within educational organizations.
This capstone course in athletic coaching and sport management will immerse students in authentic situations where students can apply the concepts covered in this program. Students will synthesize professional literature and apply concepts of athletic coaching and sport management, to create seminars and develop educational programs in the field. Students will evaluate the governance and organizational structure, as well as critic the rules and regulations associated with intercollegiate athletics.
This course analyzes the policies and principles surrounding ethics and diversity in intercollegiate athletics. Students will review Title IX and its impact in higher education, and assess strategies for developing human resource policies and principles in athletics that include social justice, diversity, equity, and inclusion. Finally, students will develop and evaluate strategies for ethical decision-making in athletic coaching and sport management.
This course will examine the role psychology plays in athletic coaching. Students will appraise psychological factors that affect athletes, and recommend strategies to address behavioral disorders, including interventions, and individual and group coaching. Students will generate sport psychology training programs to address these factors in athletes.
This course examines the legal attributes of coaching and sports management as well as the economic factors that impact this field. Students will begin by synthesizing professional literature pertaining to the legal and economic structure of this field. Students will investigate risk management, liability, and negligence pertaining to coaching and sport management and will assess the issues related to compliance in recruitment, eligibility, aspects of the NCAA transfer portal, amateurism, and financial aid in intercollegiate athletics. Students will also examine economic trends and challenges facing sports administrators, and cultivate revenue resources in athletic departments.
This course analyzes the methods and techniques used in evaluating athletic programs, sport teams, and individual performance. Students will develop evaluation strategies based on researched methods and data analysis and how these strategies are integrated into the duties of coaching. Finally, students will develop an evaluation process for continued recruitment and development of athletic talent.
This course will explore the organizational and administrative aspects of sport management. Students will investigate human resource strategies that impact personnel and students, and develop strategies to improve personnel performance in an athletic organization. In addition, students will evaluate the administrative operations, as well as the management of facilities of an athletic organization.
The PhD in Education program prepares you for making significant contributions to the body of knowledge in the broad field of education as well as a narrowed area of instructional specialization. Learning outcomes include the ability to:.
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state country.
Program availability varies by state. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and or licensing authority.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.
I confirm that the information provided on this form is accurate and complete. I also understand that certain degree programs may not be available in all states. Message and data rates may apply. Message frequency may vary.
I understand that consent is not a condition to purchase any goods, services or property, and that I may withdraw my consent at any time by sending an email to [email protected]. I understand that if I am submitting my personal data from outside of the United States, I am consenting to the transfer of my personal data to, and its storage in, the United States, and I understand that my personal data will be subject to processing in accordance with U.S. laws, unless stated otherwise in our privacy policy.
Doctor of Philosophy in Education (PhD), Leadership in Coaching and Sport Management
- GRE Required:
- Research Assistantships:
- Teaching Assistantships:
- Financial Aid:
What kind of scholarships are available for Graduate Programs in Sport and Fitness Management?
We have 2 scholarships awarding up to $17,882 for Masters program in for Sport and Fitness Management, targeting diverse candidates and not restricted to state or school-based programs.
Scholarship name | Amount | Credibility |
---|---|---|
Athletic Training Graduate Assistantship in Department of Exercise and Sport Science at UNC | $16,000 | |
Athletic Training Graduate Assistantship at IOWA State University | $1,882 |
Find scholarships and financial aid for Sport and Fitness Management graduate programs
How can I compare the Sport and Fitness Management Graduate Programs?
Compare the GRE score requirements, admission details, credit requirements and tuition for the Master's Program, from 566 universities offering Graduate School Programs in Sport and Fitness Management. Compare Graduate School Programs in Sport and Fitness Management
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