Best Universities for Masters certificate program in Marketing Management

With Marketing Management and Digital Strategy Certificate, students gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this professional graduate certificate, you build both the strategic and tactical skills to position your organization for success. Learn digital and traditional methods of research, analysis, and integrated marketing communication.

Design a content marketing strategy that leverages multiple tactics.

Develop strong analytical acumen within the marketing discipline to gain a better understanding of customer behavior, spending habits, and desire.

Gain a comprehensive understanding of the consumer and a variety of marketing tactics to drive relevant and profitable customer action.

Understand how data-driven marketing transforms people, processes, and technology to heighten customer engagement and outcomes.

By the end of the course, you will be fully prepared to present your complete strategy to brand stakeholders.

Understand why and how content marketing can be a creative, cost-effective solution.

Identify strong content marketing strategies and explain their success.

Define a target audience, carry out research, and outline their online media habits.

Build a channel marketing plan for disseminating content to the target audience.

Understand present a complete content marketing strategy to brand stakeholders.

Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network.

This course may be taken outside of the certificate.

Master the concepts of attribution, cookies, driving traffic with SEO and SEM, mapping the customer journey, and measuring KPIs against set goals.

Understand your audience, what a customer journey is, and the importance and complexity of expressing your brand online.

Know common KPIs and map them to your online objectives.

Measure the impact of your online presence and create actionable dashboards.

Our eight-week, online course will teach you optimally analyze data, estimate campaign effectiveness, segment and size markets, and use predictive modeling to forecast customer lifetime value. Additionally, its holistic approach will enable marketing and sales team to create better and effective marketing campaigns, execute cross-selling and up-selling efficiently, and provide improved customer relations.

Recommend the product mix to be used for marketing to each customer or prospect.

Be awarded a certificate of completion from the University of Chicago and become part of theUChicago network.

Explore social science theories that provide ways to understand the consumer, satisfy their needs, and motivate behaviors that drive business success, transforming marketing analytics into a powerful tool for inquiry and action.

Over an eight-week period, you will learn social science theories that provide ways to understand the consumer, satisfy their needs, and motivate them. You will practice applying these theories to arrive at data-driven consumer understanding, recommending marketing actions, and testing potential courses of action. Throughout, the course reveals how marketing analytics can be a powerful tool for inquiry and the development of marketing action.

Use data to provide insight into consumer behavior and determine the proper course of action.

Establish and present a plan to test the effectiveness of the marketing action you recommend.

Persuade business and marketing leaders to solve marketing problems by putting the customer at the center of the strategic decision-making process.

Recommend a marketing plan based on your in-depth understanding of the consumer.

Devise a framework to gauge the effectiveness of your marketing plan.

View the Consumer Behavior and Marketing Strategy course.

Understand the complexity of applying big data to drive individualized experiences. Gain a five-step framework to address and improve customer engagement through data-driven marketing.

Our eight-week, online Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for exploring, managing, analyzing, and activating existing and emerging streams of data.

Identify and evaluate various types of marketing data, including emerging sources and attributes.

Align marketing data strategy to key business goals and develop KPIs to assess business impact.

Explain how marketing data can be utilized to address company-specific use cases and business objectives.

Leverageyour knowledge of the marketing data ecosystem to amplify strategy and support use cases.

Identify and develop strategic inputs into a marketing data strategy and plan.

Beawarded a certificate of completion from the University of Chicago and become part of the UChicago network.

Master of Science in Threat and Response Management.

Make yourself marketable and put your career in high gear with the Digital Marketing Certificate online program from Wharton.

From 2021 to 2022, the size of the average marketing organization grew by 15%2.

58% of CMOs report that their teams lack the knowledge needed to execute on their marketing strategies3.

In our online digital marketing courses, participants will learn :.

Market goods, services, and ideas effectively online.

Watch the video to learn the power of this Wharton Certificate.

Raghuram Iyengar: Completing the Digital Marketing Certificate will help professionals in two ways. To making better marketing decisions.

David Bell: But what we really give you here at the Wharton School are the frameworks and the research backing for really giving you an understanding that goes even beyond the course.

So getting this certificate is a great way to get up to speed, have a good time and prepare for the ever-changing future.

Marketing Analytics: Data Tools and Techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business. Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-word examples to explain how you can uncover actionable insights from sources like online transaction, customer survey, and advertising data.

Managing the Value of Customer Relationships was created to help you determine your most valuable customers and maximize their value. Created by Pete Fader, a renowned analytics thought leader and co-founder of Zodiac, this course will transform how you create and implement customer-centric strategies for your business.

Selling Ideas: Influence Others, and Get Your Message to Catch On provides applicable steps to make ideas stick. Led by Jonah Berger, author and world-renowned expert on word of mouth and consumer behavior, this course will help you build stickier messages that influence behavior. It also explores how word of mouth marketing can be an affordable vehicle for business growth.

Fundamentals of Digital Marketing, Social Media, and E-Commerce.

Fundamentals of Digital Marketing, Social Media, and E-Commerce will equip you with real-world principles of digital marketing that will become an essential part of your professional arsenal.

Utilize effective social media and digital marketing tactics.

Research Interests: Word of mouth, social influence, viral marketing, natural language processing.

The Strategic Marketing post-baccalaureate certificate is designed for emerging professionals in the fields of marketing, management, public relations and integrated marketing communication. Students learn to think strategically marketing, from developing market-responsive products to branding to developing effective communication. The courses in this program blend theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and market-leading products and services.

Find out the Strategic Marketing Certificate.

Apply marketing principles and strategies to real-world marketing challenges and issues.

Demonstrate current knowledge of best practices in marketing, based upon case studies.

Five of the six following courses are required:.

Students should have academic writing and research experience before enrolling.

Post-baccalaureate students at Northwestern School of Professional Studies pay per course.

In addition to completing an online application, you'll also need to submit a few supplemental materials.

Whether you're a first-time registrant or current and returning student, all students register using our online student registration and records systems. Important information registering for courses at SPS, including registration timelines and adding or dropping courses in which you are already enrolled, can be found on the Registration Information page.

Public relations is a core management function for every type of organization, whether public or private. Public relations spans a wide range of marketing disciplines including media relations, corporate reputation, community affairs, issues crisis management, investor relations, and government affairs. PR is one of the primary tools used to reinforce a company brand and support its competitive position. Students learn the essential components of an effective PR strategy evaluate and manage outside PR counsel essentials of media relations and crisis management and draft PR messages. Students select a beat or coverage area to investigate as part of the class work projects. This course involves heavy writing it may not be audited.This course is cross-listed as MKTG 390-CN.

Through a combination of technical and theoretical instruction, students in this course will learn basic concepts of visual communication as they tap into the potential of industry-standard software and their own brains as tools for creation. Ultimately, they will emerge with a better understanding of the relationships between the practical and aesthetic concerns that go in to effective graphic design.

This course may not be audited. This course was previously ADVT 390-CN: Topics in Advertising: Introduction to Visual Communication.

Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure.

This course is conducted completely online. A technology fee will be added to tuition.

Integrated Marketing Communications provides students with an opportunity to understand and apply IMC strategic concepts and methods. We will cover the main functions of marketing and marketing communications including product strategy, branding, pricing strategy, distribution, retailing, service marketing, advertising, promotion and media. This course was formerly MKTG 390-CN: Topics in Marketing: Integrated Marketing Communications.

See Northwestern Summer Session schedule to view available sections of this course.

This course will introduce students to marketing research and the marketing research process. Initially, the class will orientate the student into the world of marketing research. After that initial survey, the course will then move into four different parts of the research process, integrated into in-class examples: (1) the different kinds of data, (2) tools and techniques to analyze that data, (3) how the results might be presented and (4) how managers might use the data to make decisions. The course will include lectures, as well as hands-on work analyzing market data. This course was formerly MKTG 390-CN: Topics in Marketing: Marketing Research.

Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing, and social media marketing. The certificate can be customized to fit your unique interests in design thinking, creative writing, video editing, podcasting, or two-dimensional design.

According to this Burning Glass report, adding technical field-specific skills to a Liberal Arts program of study doubles the jobs available to recent graduates.

The Marketing Certificate may also be pursued on a stand-alone basis for individuals seeking professional development in their current role.

Students are able to complete this certificate online, however, course availability may vary depending on the semester.

International students interested in the certificate programs must hold a visa that permits part-time study (including F-2 and J-2 visas). Students holding F-1 visas are not eligible for these programs. Students holding a B-2 visa may be eligible if the coursework is recreational or avocational in nature.

NOTE: University College is designed for students with adult responsibilities who may require part-time and flexible course schedules.

The online application is available on our Apply page. Applications are ready for review when all fields on the application form are completed and the required documents have been received.

At University College, students can take courses without applying to a degree program. If you are interested in taking a class to get to know University College, to fulfill credits, for professional development, or to follow a passion, the non-degree option is for you.

Any Creative Writing course from the U11 English Composition department.

Digital Marketing Intensive (Online) at Columbia University is a 4 CIBE credit program that can be completed in 6 months. The goal is to provide a thorough overview of digital marketing and its tools, including the effects of artificial intelligence (AI) and automation as well as display advertising, search engine marketing, social media marketing, and influencer marketing. In this course, students learn to track, analyze, and optimize their digital campaigns to maximize return on investment (ROI), while also developing a comprehensive understanding of consumers and the digital channels available to help them reach them. Some learning outcomes of the master's program are:

• Learn the fundamentals of digital marketing channels including social media, display, and search, and go in-depth on content marketing.
• Examine the effects of important advances in digital marketing, such as automation and AI.
• Learn how to implement, test, and measure the results of your digital marketing initiatives using statistical methods, primarily utilizing Excel.
• Explore data privacy to comprehend its possible impact on the future of digital marketing, and how to acquire and use data to enable precise consumer profiling and targeting.

In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.

Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.

Marketing, sales, development, communication and R D managers and teams, working in both a B2C and B2B context.

Update your skills and acquire new marketing knowledge in a digitalized world.

Develop your marketing strategy and transform it into an operational action plan.

Capitalize on digital technology in your strategy and align online digital levers with your objectives.

Composed of 3 modules of 4 days and an online defense.

The digitalization of marketing, strategy and marketing action plan, customer relationships and customer journeys.

Strategy and leveraging digital technology, inbound marketing and data-driven marketing.

A marketing action plan developed all participants for their company and supervised by HEC Paris, acts as a common thread throughout the program and will be defended online.

Fields preceded by an are mandatory. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. Find out the management of your personal data and your rights.

Marketing Management is accessible for people with disabilities.

Find out possible funding options for the program you have chosen.

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 1 7.

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 35147.

Marketing leaders are being pushed to remain current and enhance organizational competitiveness as new talent and competition quickly emerge. The need to make better business decisions, synthesize strategy, and drive profitability is ultimately addressed by marketing plans designed to drive results. These results are achieved through the combination of customer insights, understanding why customers buy, proper positioning, communication strategies, digital, new distribution channels, and service product innovation.

This certificate program is designed for professionals looking to develop relevant and immediately implementable skills across seven (7) key competencies in marketing. Case studies, large group discussions, and small team breakouts will be used during each session to enhance learning. Whether you are an experienced marketing professional or an emerging leader, this certificate will provide you with strategic and data-driven marketing training needed to better position you and your company for success.

Marketing Management is not currently accepting registrations. Please join our mailing list to be notified when programs open for registration.

This session covers marketing strategy and SWOT analyses, develop SMART marketing objectives, and the brand equity pyramid.

This session will cover trends, terms, and tools for digital marketing strategy to target customer prospects while defining and addressing their needs.

Role of Digital Media Channels in the Marketing Mix.

Participants will complete a marketing strategy plan as a culmination of the Certificate in Integrated Marketing Strategy Planning program. The Capstone will address each area of the previous seven sessions and be immediately implementable within your organization.

By the end of the course, participants will be able to:.

Understand key elements of a focused, comprehensive marketing strategy.

Create a powerful marketing plan for immediate application.

Communicate in a common marketing language across your organization.

Make your marketing organization focused on revenue growth.

Within one week of the last session, participants will be required to submit a one-page marketing plan demonstrating the application of course learnings to an internal marketing or business challenge.

The Certificate in Integrated Marketing Strategy and Planning will be offered in seven sessions over the course of two months. Each session will be offered virtually.

Dates for future iterations of the Certificate are TBD.

Course materials are included in the cost of tuition. Course materials will be distributed electronically in advance of the program start date.

This course is offered contingent upon sufficient enrollment. All registered participants will receive a 100% tuition refund. No fees will be charged for canceled courses.

Prospective participants who withdraw at least 10 days prior to the start of a course will receive a full refund of tuition paid.

The Specialized Certificate in Digital Marketing gives students the training needed to become a skilled professional in the marketing field. Gain a comprehensive understanding of the digital marketing ecosystem and the core channels within it. Students use a range of tools and resources to gain a proficiency in campaign development, analytics and reporting, content creation, and digital strategy for a variety of industries and platforms. Students will learn incorporate web analytics data to shape future digital plans.

Develop an understanding of the digital marketing ecosystem its various channels.

Learn create an effective digital marketing strategy.

Develop knowledge to create and sustain digital marketing campaigns.

Create engaging and effective content for various online marketing channels.

Gain insight on use tools and approaches to measure and evaluate the effectiveness of digital marketing campaigns.

Individuals looking for an entry-level job in digital marketing.

Mid-level marketing professionals seeking to modernize their skill set.

Business professionals or non-profit employees who oversee the marketing function for their organization.

Options vary by course. Entire program can be completed remotely.

Varies by student and courses taken per quarter.

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delive.

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target a.

Audiences are spending of their time online and in response, marketers are spending of their resources there. With a seemingly limitless sea of options as to where to be present online, how .

In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business t.

This advanced course explores the tools and approaches used to measure and evaluate the effectiveness of SEO efforts this includes track rankings, conduct keyword searches, track growth, build.

The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers.

Note: Not all formats may be available every quarter.

UC San Diego Extended Studies programs are designed to best serve college-prepared working professionals.

UC San Diego Extended Studies Tech Certificate Program is a new program from the San Diego Workforce Partnership built to help you prepare for a career in the tech industry. Additionally, the Partnership will support you with personalized career-readiness training and invitations to exclusive workshops, plus access to a network of employer partners to help you land a job upon program completion. With no upfront program costs and a 0% interest outcomes-based loan, you only pay back the loan amount if you land a job making than $40,000 a year.

Students who complete UC San Diego Extended Studies' Digital Marketing Certificate are eligible to receive a 9-semester credit block applied towards Antioch University online Master of Business Administration Program. View Transfer Course Requirements.

Top Digital Marketing Tools in 2023 and Beyond.

Red Door CEO Reid Carr On the Destiny of Digital Marketing.

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Students can enroll in courses prior to applying for the full certificate program there is no fee when applying to this program. Students will be required to pay a $95 certificate fee upon enrollment into the program after acceptance.

The Global Marketing Management graduate certificate at Boston University’s Metropolitan College introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.