Best Online Masters Programs in Marketing Management

The Georgetown University Online master's in integrated marketing communications equips students to bring strategy and creativity together. Some learning outcomes of the 33-credit program are:

• Learn how to combine the entire spectrum of communications disciplines—including advertising, direct marketing, social media, and word-of-mouth—into coherent brand experiences.
• Through real-world client engagements, educational excursions, and networking opportunities with some of the biggest companies in the sector, you may develop your abilities and portfolio.
• Build a portfolio of content samples for web articles, social media, email newsletters, and other platforms while working with customers to create material that is specifically customized to a target demographic.
• Learn how to create insightful insights that inform audience segmentation, messaging, and creative creation processes.

The program is available in a hybrid manner i.e., both offline and online. It can be completed either full-time or part-time. Students are offered immense flexibility as the degree can be completed in two to five years.

The USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program designed for individuals seeking rewarding careers in the biopharmaceuticals, consulting, and medical technology sectors. With a focus on precision marketing, this program equips graduates with the practical tools, skills, and methodologies essential to excel in the ever-evolving landscape of healthcare innovation.

The program can be completed with 27 credits. One distinctive feature is the emphasis on project-based learning throughout all program courses, providing students with hands-on experience in tackling real-world healthcare business challenges and honing their expertise in precision marketing. Additionally, students have the unique opportunity to benefit from lectures delivered by industry leaders, gaining invaluable insights and expertise from professionals at the forefront of their respective fields.

As a collaborative effort between USC Mann and the Price School of Public Policy, the program leverages the Schaeffer Center's resources, uniting health policy experts and seasoned pharmaco-economics specialists. This partnership enables students to address pressing healthcare challenges comprehensively. Key program benefits include intensive instruction on evaluating and marketing biopharmaceuticals and healthcare products, the ability to explore emerging sectors such as diagnostics and medical technology, innovative tools for market research and strategy development, and a focus on learning by doing through real-world scenarios.

Moreover, students receive dedicated support from program staff, fostering professional development and networking opportunities. Graduates emerge with a deep understanding of precision marketing, ready to drive market growth, enhance healthcare outcomes, and elevate the value of innovative healthcare products.

The Master of Science in Business Administration with a concentration in Marketing program is designed for students who wish to pursue careers in marketing in corporate, nonprofit, or entrepreneurial settings. Some of the courses in the master's program include Professional Writing, Professional Communication, and Marketing Management among others. There is also a capstone project on Advanced Marketing Management.

There are 30 credits total in the curriculum (20 core credits and 10 elective credits). The majority of graduate business courses are 2 credits. It can be completed in a year and is offered in a hybrid manner. Some features of the master's program are:

• Fall and spring semesters have 8-week modules, and summer semesters have 6-week modules.
• The range of marketing decision-making topics covered in the courses includes everything from general marketing strategy considerations to more specialized choice areas including branding, price, marketing analytics, customer relationship management, and new product development.
• This program equips students with the ability to stand out in their careers whether they choose to work in the corporate, nonprofit, or entrepreneurial sectors in the future. The curriculum can be tailored by students to fit their future objectives through a number of electives.
• An essential component of the curriculum is group projects. The cooperation structure provides a miniature representation of the workplace and enables students to put both their newly acquired information and interpersonal skills into practice.

The William & Mary Online Master of Science in Marketing program is tailored for professionals seeking to excel in the rapidly evolving digital marketing landscape. Throughout the program, students focus on three core competencies: Analytics and insights, Marketing Innovation, and Integrated Marketing Communications. These competencies are reinforced through coursework and the Marketing Challenge, creating a rich learning experience that equips graduates to be forward-thinking marketing leaders.

The program comprises 33 credits and provides a comprehensive education in marketing, surpassing the depth of a general MBA program and offering a faster route to a marketing master's degree compared to typical part-time programs. With a duration of just 15 months, this program offers a swift path to gaining deep expertise in digital marketing tools, technologies, and strategies.

Upon completing the program, graduates are empowered with leading-edge digital marketing skills, the ability to use data for decision-making, and proficiency in quantitative and qualitative analysis techniques. They become adept at leveraging data to inform and optimize creative marketing efforts, making them valuable assets in the dynamic marketing landscape.

This program stands out for its commitment to creating marketing leaders who embrace innovation, collaborate effectively, and use data-driven insights to solve complex marketing challenges. Joining the Online Master of Science in Marketing at William & Mary is an opportunity to advance the marketing career and excel in the global, digital age.

Boston University's Metropolitan College offers the Master of Science in Global Marketing Management (MSGMM) program, catering to both part-time and full-time students seeking a comprehensive education in global marketing. The MSGMM program equips students with a broad and in-depth understanding of marketing research, decision-making, and advanced marketing techniques essential for success in the global marketing arena. Moreover, it fosters a comprehensive awareness of cultural, financial, geopolitical, and international economic factors that significantly impact international commerce, import/export strategies, and global marketing activities.

With a flexible duration of 18-24 months, this program provides students with a solid academic foundation in marketing, enriched by cutting-edge courses in critical areas such as e-commerce, financial and economic analysis, project management, product and service development, and data analysis. The credit requirement of the program is 40. Upon completing the program, students achieve a range of learning outcomes, including:

• The ability to analyze global marketing concepts and apply digital marketing tools effectively.
• They gain proficiency in qualitative and quantitative research,
• Utilizing data analytics to measure, analyze, and optimize global marketing strategies.
• Additionally, graduates can develop and execute strategic global marketing campaigns while adhering to ethical principles and showcasing effective leadership and communication skills.
• The program hones problem-solving abilities supported by appropriate analytical and quantitative techniques.

With accreditation from AACSB, the Association to Advance Collegiate Schools of Business, Boston University's MSGMM program offers students a high-quality, accessible education. Furthermore, students can benefit from the international perspectives offered by BU's partner universities in Asia, Latin America, and Mexico, gaining valuable insights into global business practices and cultures. Boston University's MSGMM program is a pathway to becoming a well-rounded, skilled professional in the global marketing arena.

The Online Master of Psychology program with a concentration in Marketing is a comprehensive educational pathway offered to individuals seeking an in-depth understanding of human behavior and its applications within the field of psychology. This program serves as a foundational stepping stone to a rewarding career in psychology, focusing on psychological diagnosis, prevention, and the treatment of mental and emotional disorders.

With a total of 36 credits, students engage in a rigorous curriculum that delves into the core principles of psychology, emphasizing its practical applications in the marketing domain. Designed to accommodate both part-time and full-time students, the program offers flexibility in terms of completion time, typically ranging from 18 to 24 months. Upon successfully completing the program, graduates emerge well-prepared to embark on various career opportunities within the field of psychology, spanning a wide array of professional settings.

The program's curriculum equips students with the skills and knowledge needed to excel in psychology, particularly in marketing-related roles. Graduates of this program attain a solid foundation in psychological theory, research methods, and practical applications. They can effectively diagnose psychological issues, implement preventative measures, and contribute to the treatment of mental and emotional disorders, all within the context of marketing.

By offering this unique concentration in Marketing, this program caters to individuals interested in the intersection of psychology and marketing, preparing them to make meaningful contributions in this specialized area. Pepperdine's Online Master of Psychology program paves the way for personal growth, professional fulfillment, and the pursuit of impactful careers in psychology, all while fostering a commitment to service and leadership within the industry.

The Online Master of Science (MS) in Marketing program offers a cutting-edge educational opportunity for aspiring marketers. With a curriculum designed to adapt to the ever-evolving marketing landscape, this master's degree is shaped by insights from global marketing leaders in Silicon Valley. Students can complete the program in as little as 12 months, making it a flexible choice for career advancement. Both full-time and part-time enrollment options are available to accommodate diverse schedules.

With a total of 36 credits, the program includes 15 courses spread across four 10-week quarters. Additionally, there is one on-campus residency weekend to foster in-person connections. The estimated total tuition cost for the program is $42,696, ensuring that students receive a meaningful return on their educational investment.

The curriculum covers a broad spectrum of marketing topics, including digital marketing strategies, MarTech tools, marketing analytics, consumer behavior, integrated marketing communications, brand management, e-commerce, and market research. Beyond technical skills, the program emphasizes leadership and prepares students to take on influential management roles. Graduates will be equipped to navigate complex relationships and strategic challenges, positioning themselves as effective leaders in the dynamic field of marketing.

Syracuse University's Martin J. Whitman School of Management presents an exceptional opportunity for aspiring marketing leaders through its online MBA program with marketing specialization, offered in a hybrid delivery mode. This top-ranked program is designed to accommodate working professionals, allowing them to access a comprehensive business education from anywhere while continuing their careers. Within the online MBA program, students can specialize in Marketing Management, equipping themselves with the skills and knowledge necessary for roles in marketing and sales operations within organizations. This specialization empowers business students to excel in several key areas:

• Creating Value: Utilizing customer insights to create value for the organization.
• Strategic Planning: Developing creative and competitive marketing strategies.
• Customer Relationship Building: Cultivating and managing valuable customer relationships.
• Optimizing Customer Value: Maximizing lifetime customer value through effective marketing practices.
• Product Innovation: Contributing to the creation of innovative new products.
• Targeted Marketing: Implementing precise pricing, distribution, and promotional strategies.

The curriculum comprises 36 credits, including core courses and marketing-focused electives. Students must complete the Marketing Research course and select two additional courses from options such as Strategic Brand Management and Marketing Analytics. The program can be completed in a reasonable duration of 24 months.

Upon successfully finishing the marketing specialization, students will have achieved the following learning outcomes:

• A profound understanding of the systematic processes involved in developing effective marketing strategies for launching and managing brands, both new and existing.
• Proficiency in identifying market opportunities and gaining customer insights through comprehensive market research and data analysis, enabling the creation of profitable, long-lasting customer relationships.
• Practical experience in implementing and evaluating the marketing mix, leveraging marketing tools across online and offline channels.

The Isenberg MBA program, featuring a specialized Focus on Marketing, is designed to equip individuals with the skills and knowledge necessary for successful careers in marketing. This program offers a well-rounded curriculum that combines core business courses with a range of marketing-focused electives, providing students with the tools they need to thrive in the ever-evolving global business landscape. Some of the courses that form a part of the curriculum are Business Intelligence & Analytics, Career and Professional Development Workshop, Data Management for Business Leaders Foundations of Diversity, Equity, and Inclusion in Business, and Negotiations Theory & Practice among others.

The flexible program allows students to complete their studies in 24 to 48 months, accommodating various schedules and commitments. Students need to complete 37 to 39 credits to earn their degree. To specialize in marketing, MBA students must complete 9 elective credits, including courses such as E-commerce Logistics, Fundamentals of Product Marketing, Quality Analytics, Salesforce for Marketing & Sales, and Web Analytics for Digital Marketing.

Students also have the opportunity to substitute up to 3 credits of Marketing electives with "flex" designated electives, offering versatility across various industries. Upon completion of the Isenberg MBA program with a Focus on Marketing, graduates will have the readiness to contribute to the success of businesses across diverse industries, empowered by a comprehensive education that combines essential business knowledge with specialized marketing expertise.

The Master of Management with a concentration in Marketing Analytics (MMA) program at Poole College of Management, North Carolina State University provides working professionals with cutting-edge data analytics skills that go beyond simple data handling to utilize valuable data insights that boost return on investment (ROI) and spur growth. Graduates bring cutting-edge marketing skills to the workplace that enable them to manage massive volumes of data, use the proper modeling and analytics methods, and implement effective marketing campaigns.

The program requires 30 credits to complete: 18 required and 12 elective courses. For working professionals and recent college graduates with both business and non-business degrees from quantitative backgrounds, this is a part-time program. Graduates from specialized degree programs in applied analytics who are seeking a career shift or professional development are also a good fit for the program.

The advanced curriculum places a strong emphasis on practical experience, marketing and business skills, and business analytics in a hands-on learning setting. Students will gain from the practical knowledge, top-notch research, and industry partnerships of the experts.