Best Accredited Universities for Doctoral Phd program in Marketing Management

Harvard Business School offers a doctoral program in marketing. The program can be completed in five years. The program curriculum includes that there must be a minimum of 13 doctoral-level semester-long courses. Students will consult with the faculty coordinators for marketing each semester to get their course choices approved.

• Courses for Foundations (2 courses)
• Courses in Research Methods (4 courses)
• Seven additional doctoral courses
• Two MBA-related courses
• Seminars

Some features of the doctoral program are:

• Students must complete a teaching assignment lasting one entire academic term, which must involve at least 8 hours, or three class sessions, of in-class instruction and at least 16 hours of preparation.
• At the conclusion of the second year or the start of the third year, students must pass the Special Field Exam. This test consists of two sections: a written examination and an oral examination based on a research paper that the student wrote.
• All students must get their dissertation proposal approved by their dissertation chair by the conclusion of their third year.
• Students must complete a dissertation to the satisfaction of their dissertation committee, which normally consists of three publishable pieces. The public is welcome to attend the oral dissertation defense.

The Ph.D. degree in Marketing at Yale University is a full-time program that can be completed in four years. The doctoral program is offered in two areas: Quantitative and behavioral marketing.

• Quantitative marketing: The Ph.D. in Marketing is a research degree that is focused on aiding students in developing the cutting-edge skills required to carry out cutting-edge marketing research. 
• Behavioral marketing: The focus of Yale University's Ph.D. program in Behavioral Marketing is on how people act and think in contexts that are important to consumers. The course of study is multidisciplinary, drawing on studies in behavioral economics, social psychology, cognitive psychology, and consumer behavior.

Recent marketing research papers are presented in the Yale Marketing Seminar Series. The intention is to encourage intellectual conversation and increase comprehension of marketing trends by bringing researchers from other universities to the Yale campus.

Ph.D. in Marketing at Columbia University is a 5-year program. Students collaborate closely with professors to organize, execute, and present significant research. Students do research over the summer of their first year, and in the fall of their second year, they present their findings to the teachers and other students. Students also take the marketing field exam in the second year. Students give a description of an ongoing research project in the third year. Students defend their thesis proposals and finish the final defense of their theses in their fourth and fifth years.

• At Columbia Marketing, students connect with the most highly regarded scholars in the field. Columbia Marketing has two ACR Faculty Fellows, two SCP Faculty Fellows, one AMA Fellow, and one ISMS Fellow. There are eight faculty members that have been named MSI "Young Scholars" and "Scholars."
• The faculty is also actively involved in leading academic societies as well as important editorial board positions for top-tier intellectual journals.
• Students gain knowledge from our faculty's broad range of theoretical and methodological competence. By interacting with 9 faculty members whose primary approach is quantitative and 10 faculty members whose primary approach is behavioral, students have the ability to approach a variety of substantive, theoretical, and methodological concerns from different viewpoints. 
• Attending the Marketing Division research seminar series exposes Ph.D. students to cutting-edge marketing research every week. The Behavioral and Quant Lab Meetings, where students collaborate and share research concepts, are also beneficial to them.

 PhD in Marketing is offered at Stanford University. The program can be completed in 4 to 5 years. Some unique characteristics of the master's program are:

• Approximately 18 marketing students are now enrolled in the Ph.D. program, which only accepts a small number of applicants each year. There are intimate ties between students and faculty on both a professional and social level. This enables the curriculum of study to be modified to meet the student's background and career objectives.
• Depending on the student's specific area of study, a marketing student's program typically consists of numerous doctoral seminars taught by marketing faculty, some by other Stanford GSB faculty, and a sizable number of graduate-level courses in related departments outside the business school.
• The two main subfields of the industry are sometimes separated into behavioral marketing and quantitative marketing.
• The study of human behavior in areas that are important to consumers is known as behavioral marketing. This branch of marketing, which covers a wide range of subjects such as making decisions, Positions, influence, and social implications is informed by behavioral choice theory and social psychology.
• The Stanford quantitative marketing faculty places emphasis on empirical research that is theoretically informed and applied to marketing issues. The foundations of applied microeconomic theory, industrial organization, econometrics, and statistics are the main sources of inspiration for this research area.

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Recent research topics include such areas as: cognitive processes of consumers consumer preference measurement marketing decision support systems design and adoption of new products and services and social media and consumer inter-dependencies.

The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.

Marketing Program Doctoral Coordinator Prof. Robert Meyer Frederick H.

The Kellogg School at Northwestern University offers a Marketing doctorate program. Students complete the program in 5.5 years. The program includes coursework, strong faculty collaboration, and intellectual discussion in a division renowned for its research culture. It offers two distinct courses for teaching marketing academics: a track for consumer behavior and a track for quantitative marketing. Understanding the effects of marketing activities on customers and businesses is the main focus of both tracks. They vary, nonetheless, in terms of the concepts and strategies employed in data analysis. Researchers who study consumer behavior typically concentrate on the psychological factors that influence a consumer's decision-making process and examine data gathered from laboratory studies and field tests. Researchers in quantitative marketing frequently employ data from observational, archival, and field experiments, as well as theories of behavior from allied social sciences (such as economics, psychology, and sociology), and they analyze the data using sophisticated statistical and econometric methods.

Consumer Behavior

This curriculum offers instruction in all the abilities and viewpoints required for success as a marketer and consumer behavior researcher. Our program places a special emphasis on how to increase scientific understanding using a principled, methodical methodology as well as the fundamental concepts that makeup theories. Along with learning current theories, students also spend a lot of time inventing and perfecting cutting-edge conceptual tools. Additionally, the identification, development, and application of research concepts that progress theory and practice are skills that students receive extensive expertise in. 

Quantitative Marketing

This program offers top-notch instruction in all the abilities and viewpoints required for success as an academic researcher. Students learn how to recognize, develop, and use research ideas that advance theory and practice after laying a solid foundation in economics and statistics. The aim is to equip PhD candidates with the tools they need to succeed as independent, productive quantitative researchers.

The Ph.D. in Marketing program at Washington University in St. Louis requires 5 years of full-time study. Some features of the PhD in Marketing program are:

• Building frameworks and models to comprehend and assess marketing strategies and their effects on clients, consumers, and rivals are the main goals of Olin's academic marketing research. 
• Faculty members engage in research on a range of topics that touch on significant strategic challenges. Consumer value construction, brand management, channel coordination in the face of uncertainty, bidding and regret in auctions, consumer online purchase patterns, collaboration and competition, information and inventory in distribution channels, and customer profitability patterns are some of the current research topics.
• The program is available in two concentrations: marketing science and consumer behavior. Microeconomic theory and econometrics are two topics that marketing science focuses on. Students can study the mathematical modeling of buyer-seller interactions, customer decisions, buying behavior, resource allocation, marketing mix components, and new product development using this methodology.
• Cognitive psychology, social psychology, and behavioral choice theory are the main topics of Consumer Behavior. When studying and researching topics like consumer judgment and decision-making, cognition, culture, emotions, motivation, individual differences, perception, and social influence, these areas give students a solid foundation.
• Students can transfer up to 12 credits from other graduate schools.

The Samuel Curtis Johnson Graduate School of Management at Cornell University offers a Master of Professional Studies (MPS) in Management that blends challenging academics with practical learning opportunities. It is a full-time STEM-designated program. The program can be completed in 10 months with 30 credits. Some features of the master's program include:

• Students are taught by committed academics and professionals with a variety of backgrounds in decision-making, asset management, tech, behavioral research, machine learning, management communication, compensation, and other areas.
• Starting off the program is a foundational business curriculum. Students can then build on this foundation with electives and intensive learning opportunities that align with their career goals.
• Students receive the business foundations and critical thinking abilities they need to apply business concepts across a range of disciplines through the MPS in Management program. Graduates pursue positions in general management, consulting, technology, financial services, and other fields.
• Only a classroom setting is used to provide the MPS in Management, allowing for a high level of contact with instructors and classmates.

Doctor of Philosophy (Ph.D.) Degree in the field of Business and a Major Concentration in Marketing is a 90-credit program offered by Rice University. Ph.D. candidates must complete at least two years of full-time study as well as at least two years of thesis writing. The curriculum should be completed in four to five years. Some learning outcomes of the master's program are:

• Recognize sophisticated marketing concepts, theories, tenets, and quantitative techniques, such as customer and market behavior and marketing strategy.
• Describe any issues or questions that exist in the realm of marketing and suggest research to solve them.
• Carry out novel analyses in the marketing sector.  
• Efficiently convey marketing-related research, both verbally and in writing.

To successfully complete the master's degree, students must:

• Complete a doctoral-level course schedule that has been authorized by the faculty advisor for the topic. Students take classes from the Jones Graduate School of Business in addition to courses from other disciplines, including economics, psychology, statistics, and political science.
• Complete all of your Rice coursework with a minimum GPA of 2.67.
• Complete all program requirements with a minimum 3.0 GPA and a minimum B (3.00 grade points) in each necessary course.
• Finish all of the coursework needed for their chosen major concentration.
• Complete a doctoral thesis that outlines the findings of original research in publishable form and defends it verbally.

The marketing program offers two broad areas of research: consumer behavior and quantitative marketing.

In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

In the quantitative marketing track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.

Alternatively, students may focus on the interplay between these two broad areas (consumer behavior and quantitative marketing) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena.

In order to cope with these expanding horizons, the program is designed to provide a broad exposure to the advanced literature in each field. The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and or psychology), and technical skill appropriate to the analysis of the problems to be studied. Students select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.