Most Affordable Masters Program in Business Administration and Management -MBA

MBA with a Concentration in Finance Program .

Our AACSB-accredited online Master of Business Administration with a concentration in finance is a to 42-credit program that provides highly marketable operational knowledge and leadership skills with an in-depth focus on financial management.

Our MBA with a concentration in finance helps you master strategic thinking and management skills that can be seamlessly applied to real-world scenarios.

Designed to allow working professionals to complete the program at their own pace, our online MBA with a concentration in finance can be completed in as little as four semesters. Each online course is taught by the same PhD business professionals who teach on campus.

Graduates of our online MBA in finance program have an in-depth knowledge of corporate finance and strategy, international finance, and practical data analytics. Coupled with a prestigious credential, the knowledge and skills our graduates possess make them invaluable assets in the dynamic and complex world of finance. For example, our MBA alumni work at:.

Upon admission (regular and conditional), students will be evaluated for statistical literacy. Students who need additional skills in this area are referred to BUSI2342 until literacy requirement is fulfilled. Statistical literacy (BUSI2342) must be remedied in the first semester in which the student is accepted into the MBA program and must be taken before the student enrolls in ACCT 6301, BUSI 6302, FINA 6321, FINA 6320, MNGT 6366, or electives in accounting, finance, management, or marketing. Required 3 credit hours.

The course is an introduction to the principles of statistics and their application to problems in business and economics. Topics include the basics of probability theory, descriptive statistics, sampling methods, statistical estimation, hypothesis testing, and the basics of linear regression. Prerequisite(s): MATH 1324.

A foundation in the fundamentals of financial and managerial accounting information designed for the planning, assessment, and control of business entities. Emphasizes the use of information for decision-making. May not be taken for MPA core or elective credit. Prerequisite(s): BUSI 2342 Principles of Statistics.

Survey of foundational concepts in financial management in particular, introduction to capital budgeting and financing concepts that include discounted cash flow analysis and its applications to valuation of bonds, stocks, and corporate capital assets. Prerequisite(s): ACCT 6301 or equivalent.

An analysis of the customer market relationships with the company in an open market system characterized by the presence of strong competition within a very fluid business environment. Managerial decision making with this matrix will be stressed.

The role of the operations management function within the context of an organization, be it public or private, profit or nonprofit, manufacturing or service. The course emphasizes the application of concepts of in process analysis, material management, and quality management. Both quantitative and behavioral perspectives are presented.

A foundation in the role of law in our system of business and commerce both facilitating and constraining business decision-making. In addition, this course will introduce the operation of legal institutions and the fundamentals of legal reasoning.

Intermediate-level course covering modern corporate finance concepts. Course topics include advance capital budgeting and financing techniques as well as financial risk management and various asset valuation techniques including concepts related to Mergers and Acquisitions. Prerequisite(s): FINA 6320 or the equivalent.

Prerequisites: ACCT 6302 Contemporary Control Systems BLAW 6301 Legal Environment of Business FINA 6321 Corporate Finance Strategy BUSI 6302 Business Analytics MNGT 6320 Production Operations Management BUSI 6325 International Business.

This course introduces the practical and advanced data analytics for all business majors. The course covers topics of script programming, data statistical analysis, and data visualization. Students will practice data analytic methods and use related software to solve real-world business questions.

This course is macro in nature and focuses on international business and its overriding theories, and them in management decisions. Cross-listed with MRKT 6301.

This course is a study of management of financial institutions in a global financial services environment. The course covers risk identification, measurement, and management regulatory compliance capital adequacy liquidity and profitability from the perspective of an executive financial manager.

Introduction to derivative assets including futures, forward contracts, options and their markets, including how these derivatives are created and traded. The course covers how businesses can use these contracts to hedge corporate and investment portfolio risk. Students are introduced to the principles of valuation and pricing for these securities and the mathematical models that apply. Prerequisite(s): FINA 6320.

This course conveys comprehensive investigation of modern investments and portfolio theory. Concepts include different trading techniques, portfolio construction, asset valuation using a variety of pricing models, market timing, fundamental security analysis, technical security analysis and behavioral finance concepts.

This course is a comprehensive study of the management of multinational firms and international financial markets. Some of the topics include global risk management, currency exchange rate mechanisms, corporate exchange rate exposure measurement management, exchange-rate arbitrage, and hedging using a variety of currency-based derivatives.

This course introduces students to the principal concepts and application in energy finance. Topics include: fundamentals of petroleum and value chain, oil and gas financial statement analysis, financing energy companies and projects, O G database application, and energy risk management using derivative instruments. Students will complete an energy project incorporating major components of the course to tackle real-world problems. Prerequisite(s): FINA 6320 or equivalent.

This course is designed as an introduction to the Energy Commodity, Equity, Bond, and Derivatives markets. Students will learn the unique nature of energy-related assets as hedging and speculative tools while understanding the volatility and dependence interactions between energy commodities and other conventional markets.

GPA between 2.99 and 2.5 in the last 60 credit hours of coursework leading to the baccalaureate degree.

No elective course may be taken by a student in conditional status.

GPA between 2.49 and 2.25 in the last 60 credit hours of coursework leading to the baccalaureate degree.

Students granted conditional status will be changed to regular status upon successful completion of a minimum of 12 semester credit hours of MBA coursework with a grade of B or better in each course taken.

The application fee is $40.Veterans and Active Duty Military: Your application fee is waived for this program. Get details now.

He is also a Jack D. Ladd Fellow and the coordinator of energy and finance programs. He has an MS in economics from Texas Tech University and a PhD in finance from The University of Texas at Arlington. Dr. Gormus teaches Energy Investments, Investments, and Corporate Finance.

In terms of how I contribute, combining my industry experience with academics has always served me well in the classroom.

He earned a doctor of philosophy in 2004 from Kent State University. Dr. Pai has published papers in the Financial Services Review, Insights to a Changing World, Journal of International Finance Studies, Journal of International Finance and Economics, and the International Journal of Business Research.

Pan American, he joined UTPB in the fall of 2006. Pan American. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.

He graduated with a PhD in finance from The University of Texas at Arlington in 2021 and joined UT Permian Basin in the same year. He has two graduate degrees: an MBA and a master degree in economics.

Please note summer A and B sessions are 7 weeks long. Whole summer sessions are 10 weeks long. On-campus program also availableRanked 2nd Most Affordable Online MBA by Fortune.

The Master of Business Administration (MBA) program provides a high quality curriculum designed with challenging, engaging learning opportunities. Students are prepared to lead, make challenging decisions, and succeed. Take advantage of all the benefits of a traditional on campus program, or the convenience of flexible, online instruction. school part time or full time.

For the online MBA, all MBA core curriculum are taught in 8-week sessions, allowing students to finish the program quickly and allowing flexibility.

On-campus Graduate Teaching Assistantships provide great experience for students.

Our MBA program features a high-quality 24-credit hour core curriculum that supports the most important aspects of business. We also provide 15 career-related concentration areas that require 9-credit hours for each specialty. The concentration options allow students to expand their knowledge in a specific discipline. Classes are available on campus and online.

The Master of Science in Management (MSM) is a 30-credit hour program designed for students with business backgrounds who have moved or plan to move into middle or upper-level management positions. The MSM program is currently offered both through online and face-to-face classes. This program supports the needs of a variety of careers:.

Robins AFB Civilians and Military Defense Contractors.

For individuals who are already in the workforce, admission standards consider both academic credentials and work experience.

Business woman in front of a digital screen pointing to graphs while speaking.

Great businesses come in all shapes and sizes. And great MBA students come from all backgrounds and interests.

Through our unique MBA mentoring program, you will connect with a business professional with expertise in the areas where you want to grow. And these mentorships often turn into career-long friendships that strengthen your professional network.

The Guilford College MBA is a professional degree designed to promote interdisciplinary thinking and provide an ethical focus beyond the typical graduate business program. It emphasizes ethical corporate citizenship and professional competencies while featuring a capstone project that enables students to apply their learnings in ways that promote positive change.

While classes are live on campus, the program’s HyFlex design — a combination of scheduled, in-person, remote, and recorded activities — also allows for online participation. The MBA's capstone course emphasizes a leader's most important duty, to establish a culture and climate of an organization that promotes its ethical values and norms. Potential projects include a case-study analysis, a marketing plan, a strategic plan, a change-management plan, a governance plan, or a sustainability plan for an organization. The capstone can be individualized to meet the needs of working adults or students preparing to enter the professional workplace.

The Guilford College MBA is designed for students with undergraduate degrees in any discipline. The program embraces the early Quaker philosophy that education should be civil and useful. It also leverages the rich heritage and mission of Guilford College in a way that's most relevant to the needs of today’s business professionals.

Wayne State is now offering an accounting focus in addition to the general online MBA program.

The program is nationally ranked for affordability, and tuition is a flat rate, regardless of residency. You can follow just the main MBA program, or add one of three focus areas: accounting, human resources management, or chain management.

the Online MBA ClassesGeneral Degree RequirementsCommon Body of Knowledge (CBK).

The main online MBA program is 30 credit hours. If you add a focus area, the program is 36 hours.

Degree offered: Master of Business Administration (MBA)Optional focus areas available: Accounting, Human Resource Management, and Chain Management.

Credit hours required: 30 credit hours for main MBA 36 hours with added focus area.

Get started on your online MBA today. You also have the option to choose from three focus areas:.

Take the next step in analyzing numbers in this accounting online MBA program. If you are looking for a master degree in accounting to further your career in business or finance, this focus area is for you. Start your accounting MBA online today.

For HR professionals, Wayne State online MBA in human resource management is a great opportunity to advance your skills in managing employees within a business. Start your human resources management master online today.

chains are essential to the manufacture of products. An online MBA in chain management will increase your knowledge, helping you run your business efficiently. Start your master degree in chain management online today.

Wayne State online MBA is nationally ranked and continually recognized for incredible value, academic excellence, and successful graduates.

Best Online Master in Business Administration with Accreditation, 2019. Best MBA Degree, Best Online MBA.

The Very Best Online MBA Programs with Accreditation, 2021.

OnlineMBAPage.com is in the business of identifying the very best online MBA programs across the country to recommend to future business students. Wayne State College was ranked among The Very Best Online MBA Programs with Accreditation and for 2021-22. This alone is something that Wayne State College can be proud of. But to offer a top quality MBA that is also priced low enough to make it on to the list of the Best Value MBA Programs is truly exceptional.

Intelligent.com ranked Wayne State College as No. 11 in the U.S. in the category of cheapest online colleges and universities for 2022. For their 2022 online degree report, Intelligent.com reviewed over 250 institutions to determine which schools were the most affordable based on the cost-per-credit tuition rates. Tuition rates vary based on degree level, and not all schools offer all types of degrees. Schools on the list also have regional accreditation, which assures a high standard of quality.

EDsmart ranking of most affordable online master programs is the most comprehensive and well-rounded to date.The ranking includes only fully accredited schools that offer a master program online. Rankings are based solely on average in-state graduate student tuition as published in the National Center for Education Statistics database.

To be considered for these subject rankings, schools needed to be regionally or nationally accredited and offer at least one fully online degree in a given subject for the degree level of the list.

View our online master degrees.

May 15, 2023 3, 8, or 13 weeks, summer term Registration opens March 27, 2023.

June 5, 2023 5 weeks, summer term Registration opens March 27, 2023.

July 10, 2023 5 weeks, summer term Registration opens March 27, 2023.

Take the next step in your career advancement with an MBA and learn from a comprehensive curriculum covering modern business that emphasizes leadership and entrepreneurship.

Acquire the skills, knowledge, and confidence necessary to excel in your profession. With widely applicable concepts and frameworks, an MBA is the perfect complement to any degree or field of study. Combine business and expand your expertise in health-care management with our Health Administration Track. SBU MBA program offers the following concentrations: Accounting, Data Analytics, Health Administration, Management, and Marketing.

For the working professional who needs flexibility in their schedule, the online MBA is the perfect way to learn at your convenience. Take the next step in your career at your own pace.

I love that SBU MBA program is so personable.

At SBU, students receive personalized financial aid packages that may include scholarships, funding from grants, and federal or private loans. Review the costs and financial aid information to understand how you can get started on your FAFSA.

We offer a variety of concentrations in Business Analytics, Finance, and Information Technology. The MBA program is designed to provide students with the business-management skills, tools, and expertise to enable them to become leaders in their industry.

The Master of Business Administration (MBA) degree program is designed for working professionals and aspiring managers coming from a wide range of backgrounds who wish to advance their careers or acquire the knowledge and skills necessary to succeed as leaders in the new economy. Candidates will learn to integrate and apply state-of-the-art business and organizational concepts and techniques in the functional areas of organizational management.

Our MBA program is offered online or at our convenient DSU Wilmington Riverfront location. This flexible program is designed to accommodate both full-time and part-time working professionals and accelerated students. Candidates pursuing the full-time accelerated program can complete their degree in 12 months by taking five courses (15 credit hours) per semester, while regular full-time students can complete the program over 18 months by taking two courses per term. Those interested in part-time study can complete the degree requirements within two years by attending at least one summer session. Throughout the year MBA classes are offered online or in person during the evening hours.

To be considered for admission to the College of Business MBA program applicants must submit:.

GMAT GRE may be waived based upon executive level work experience subject to Graduate School approval.

The MBA Program offered at the Wilmington location features rolling admissions. Enrollment is contingent upon receipt of all required documents no later than two weeks prior to the enrollment period for domestic applicants and four weeks prior for international applicants.

The College of Business is AACSB Accredited. The Association to Advance Collegiate Schools of Business (AACSB) is considered the symbol of excellence in business education with less than 30% of business schools in the U.S. and with less than 5% of all the business schools accredited worldwide.

Graduate Admissions C 0 DSU Wilmington 3931 Kirkwood Hwy. Wilmington, DE 19808 302.857.8200gradstudieswilm [at] desu.edu.

Graduate and Professional Studies in Business.

Our distance education program offers a flexible, affordable way for busy professionals to pursue their academic goals. With industry-best software tools, live lectures and fully recorded lectures, you are always connected to the outstanding business community here at Fayetteville State University.

Fayetteville State University offered me the flexibility to earn an award winning MBA degree without having to put my current career on hold.

With the most affordable MBA program in the UNC system, you pay only a fraction of the cost of other UNC schools while still enjoying full AACSB accreditation.

Get familiar with MBA Concentrations, Admissions, Academic specifics, and our MBA Community!

The Master of Business Administration (MBA) is a widely recognized and valued graduate degree. Students will gain a broad understanding of the functional areas of business (finance, accounting, marketing, human resources, information technology), as well as develop their leadership skills through courses in organizational behavior, project management, international global management, strategic planning, organizational change and innovation. Also, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics.

Business Administration and Management -MBA provides working adults the opportunity to learn without interrupting their careers, having to relocate or commute to classes.

If taking two courses at a time If taking one course at a time.

Master of Business Administration (10 month)Master of Business Administration (20 month).

All students in the Master of Business Administration program are required to complete core courses with the choice of three elective courses from any of the following areas: Business Analytics, Finance, Management, Human Resources, Information Technology, International Business, Marketing, or Project Management.

Core Requirements: 21 CreditsElective Requirements: 9 CreditsMaster of Business Administration Total: 30 Credits.

Use of accounting data in corporate planning and control. Cost-volume-profit analysis, budgeting, pricing decisions and cost data, transfer pricing, activity-based management, performance measures, and standard costing.

This course emphasizes the business and organizational aspects of Information Systems (IS) to provide a competitive advantage, combining the knowledge of business technology. The course includes important topics related to IS, such as Foundations of IS, Data Analytics and Information Management, Enterprise Architecture, Systems Analysis and Design, Knowledge Management and the types of IT Infrastructure used in organizations.

Critical to effective management of operations is the ability to model decisions. Successful decision making requires the ability to structure complex problems, critically analyze options in a constantly changing world of work, and making the best decision given the information available. Students learn evaluate and apply analytical tools including optimization, simulation, and decision trees to examine and implement managerial decision models. Business applications include resource allocation, risk analysis and sequential decision-making through time.

The financial management of an organization is critical to its long-term viability. In this course students are introduced to financial management concepts. Students will develop graduate level math skills and learn how financial analysis is used to make decisions. Topics covered include: ratio analysis, risk assessment, ROI, cost of capital, and the time value of money.

The primary responsibility of marketing management is to create a mutually beneficial exchange between a company and its customers and to sustain that exchange in a competitive marketplace. This course provides the opportunity for an in-depth review and analysis of the latest theories from psychology and behavioral decision-making, economics and industrial organization, statistics and management science that make up the basis of any marketing strategy that drives this mutually beneficial exchange. Building on the foundational concepts of marketing, students gain increased knowledge on the evolving field of practice related to all areas of organizational marketing.

Human Resources, Performance Management and Organizational Behavior are critical to organizational performance. related concepts that support organizational goals. The changing role of the Human Resources function is examined in relation to organizational strategy, talent acquisition, developing and managing team member performance, and promoting a positive, results-oriented culture. Organizational Behavior theories and concepts are analyzed to increase understanding of individual and organizational behavior. Other essential topics covered include the role Human Resources and organizational leadership plays in promoting and supporting diversity, ethics in the workplace, and legal compliance related to complex employment issues.

This is the final course in the MBA program. It is designed to have students demonstrate their understanding through a culminating experience promoting synthesis and application of business concepts and theories from all of their coursework. The United States University MBA core provides students with the essential foundation to build their business mastery: accounting and finance, talent acquisition and development, economics, marketing, operations, information systems, and business policy. The learning experience across the curriculum included principles and application of strategy and execution, ethical and legal considerations in the workplace, diversity, and change management.

BIS543: Business Process Modeling and Enterprise Wide Information Systems.

This course provides an introduction to the concepts of business process modeling. The concepts covered include encompassing the definition of a process, characteristics of a process-oriented application, business process analysis, basic design patterns for process control flow used to assemble tasks, and standard graphical representations used to model a process.

This course discusses the regulatory context and the ethical implications in which the digital enterprise operates. Students investigate the context in which professionals work, the laws and the processes and procedures used to create them, human aspects of running a company, software contracts and liability, intellectual property rights, and the legislation that affects the way in which computers are used or misused.

BUA539: Business Systems Analysis, Modeling, and Design Methodologies.

This course provides an of widely used techniques for the design and improvement of information systems and the systems development life cycle. It introduces tools and methods for the analysis and design of information systems and the management and organizational skills needed for their implementation. Information analysis in entity-relationship modeling and process modeling in dataflow diagrams will be covered as the key skills in structured system analysis and design.

This course provides students with the opportunity to learn to apply and evaluate descriptive and predictive analytic techniques, with an emphasis on data warehousing, forecasting and effective business communication of analytical insights.

This course explores the topics of prescriptive analytics and modeling for business decision-making. The course helps students to develop the necessary skills to master techniques that are at the heart of the competitive stance of many successful organizations by addressing situations where uncertainty is an important factor. The course includes a thorough discussion of topics such as optimization, simulation, decision modeling and expert systems, along with application for best possible business decisions and transactions.

BUA546: Big Data and Future Directions for Business Analytics.

The advent of BIG DATA has had a significant impact on all business. The ability to capture a vast amount of data and expeditiously turn that data into actionable insight. This data has empowered companies to get closer to their customers, discover challenges and opportunities previously hidden and formulate dynamic and responsive strategies to improve their competitive position through a agile and connected execution. This course provides the technical knowledge and problem-solving skills to make sense of massive volumes of data. Students explore conceptual architectures for Big Data Solutions along with big data technologies, stream and location based Analytics.

This course addresses tools that are used by decision-makers to develop a better understanding of their businesses and customers. Student have the opportunity to assess a broad field of decision support systems, which includes a thorough discussion of SAS Visual Analytics, Business Intelligence (BI) Reports, Data Visualization for Problem Solving and other technologies for multidimensional analysis, basic Online Analytical Processing (OLAP) for BI, and SQL with OLAP extensions.

The objective of this course is to provide an understanding of financial accounting fundamentals for prospective consumers of corporate financial information, such as managers, stockholders, financial analysts, and creditors. An of accounting theory provides a foundation for applying financial accounting concepts and principles to real business issues. This foundation will help students develop the technical skills needed to analyze corporate financial statements and disclosures for use in financial analysis, and to interpret how accounting standards and managerial incentives affect the financial reporting process.

This course is primarily for those who may be involved in an entrepreneurial venture at some point in their careers, whether in a large organization, a turnaround situation, a management buyout, or a startup. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised when should it be raised and from whom what is a reasonable valuation of the company and how should funding, employment contracts and exit decisions be structured. It aims to prepare students for these decisions, both as entrepreneurs and venture capitalists. In addition, the course includes an in-depth analysis of the structure of the private equity industry.

Entrepreneurs often cite finance as being the most essential skill they lack. This course is not only applicable to entrepreneurs, but also to anyone considering a career in commercial banks, investment banks, private equity firms, venture capital firms, as well as corporate venture investments. Access to funding (such as borrowing from banks, issuing bonds, or issuing liquid equities) for larger or publicly-traded companies is not accessible to smaller and newer companies. This course provides students with the understanding of various aspects and processes in financial planning and financial management of new ventures or younger companies, as well as investment analysis and considerations for investors providing funding to such companies.

This course examines how Human Resources partners with senior management to develop and implement strategic talent planning initiatives. Other essential topics within the discipline are examined, including: social media (recruiting and use in the workplace), employee onboarding, culture development and change, and compensation implications on the employment lifecycle.

This course takes a just-in-time look at the essential role Human Resources plays in supporting, guiding and leading organization development and planning initiatives.

Human resources (HR) data analytics are a critical part of developing strategic business decisions. This course provides practical application of HR analytics and how they add value to organizational decision making. Explores a set of techniques that support organizing, analyzing, and presenting HR data in a compelling way. The course explores develop compensation calculations that present a method of job comparison that incorporates the total rewards view.

Building an organizational strategy is one of the key activities of any organizational board and or leadership team. This course does a deep dive into the dynamics of how leaders scan the marketplace and develop organizational goals with the HR team, with a specific focus on alignment of organizational behavior to achieve goals.

In this course, students will analyze the opportunities and challenges facing organizations as they operate in international markets. The course will also address lead organizations, whether domestic or internationally-based, that involves different languages, societal norms, business practices, and legal, political and economic systems.

This course examines the nature and complexities of international business and the most important international organizations and agreements. It addresses the multiple dimensions that determine the international environment (political, economic, social-cultural, environmental, and legal) and fosters students to assess and the methods that can be used by business to effectively and ethically deal with these factors. The course provides an opportunity for in-depth review and analysis of the latest theories and practices related to international business, always keeping the focus on critical thinking, problem solving, and decision making based on relevant research, information literacy, applied technology, integration, ethical and diversity concerns.

This course provides an in-depth review and analysis of the latest theories and research on in the field of human behavior apply to leadership in global and multicultural organizations and the global workplace. It provides students with the opportunity to develop multiple interpersonal skills, so that international businesses can be effectively led in a multicultural environment. The course also addresses various issues related to complexity of culture, cultural orientation of different organizations and individuals and the mapping of world cultures, mitigating the probability of failures due to cultural blunders.

In a globalized world in which companies and organizations confront multinational competition and have opportunities in an increasing number of markets, it is crucial to develop a good understanding of locations for key activities, outsourcing and ownership modes, and organization and processes for managing across borders. This course provides students with the concepts and tools necessary to individually succeed and be capable to develop the strategies that will help their companies to perform effectively in the global reality of the 21st Century.

Tools, methodologies, and sample questions, exercises, quizzes, and assignments are included in the modules of this class. The reading materials required for this class include a significant amount of information, however, our goal is to expose you to all the areas of project management and not expect you to be advanced project manager learners at the end of the course. As such, material you read and research should be understood to the level that you are capable of thoroughly answering the discussion questions, quizzes exercises, and written assignments.

This course introduces students to the Initiating and Planning processes of the Guide to the Project Management Body of Knowledge (PMBOK® GUIDE) by means of a real-world project scenario. Students develop the work products and sub-plans described in the ten knowledge areas represented in the Initiating and Planning process groups. The course culminates with a course project that includes a project schedule featuring developed using open-source project management software.

PMI and PMBOK are registered marks of Project Management Institute, Inc.

The processes covered are: execution, controlling, and closing. Continuing the work from Project Management Essentials and Project Management Organizational Framework provides students with additional opportunities to apply these concepts using real-life exercises and examples. The project initiated during Project Management Organizational Framework is completed in this course.

The emphasis on such projects creates greater demand from senior management to deliver quality information technology projects on time, within budget, and which add functionality and value to their customers and clients.

This course provides practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, students gain insight into the real-world pros, cons, and tradeoffs and help learners understand what the numbers really mean. Students learn design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision made.

This course provides students an inside view of Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Students learn use metrics and data analysis far effectively to inform adjustments in both long-term strategy and short-term tactics.

This course builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Students explore an in-depth introduction to theories and models of how individual consumers, family units, and companies make buying decisions. Each step in the continuous decision cycle is covered in detail, in such models of consumer behavior as the high and low involvement models, information processing and attitude formation and change. Relevant psychological concepts related to behavioral economics, personality and lifestyle, self-concept, cognition and classical vs. operant conditioning are also covered. Students also gain valuable perspective on how purchase decisions are made in their own households.

This course is an of the unique aspects of marketing in the global economy, emphasizing the development of strategies for markets in diverse cultural, political, and economic situations. It examines the methods companies use to organize their international versus domestic markets, and the complex aspects of exporting and foreign market entry-mode, creating a framework for foreign market analysis and the formulation adaptation of a global marketing strategy.