2018 median Pay for Business Analytics , Data Analytics
The median annual wage for survey researchers was $57,700 in May 2018.
Some may work outside the office, traveling to meet with clients or conducting in-person interviews and focus group sessions. When designing surveys and analyzing data, they usually work alone in an office setting, although some work on teams with other researchers.
Number of Jobs for Business Analytics , Data Analytics
Number of Jobs in 2018 was 14,600
Job Outlook for Business Analytics , Data Analytics
Employment of survey researchers is projected grow 2 percent from 2016 to 2026, slower than the average for all occupations. Changing research methods, such as collecting information from social media websites, are expected to increase the productivity of survey researchers. Job prospects should be best for those with an advanced degree.
Job description of Business Analytics , Data Analytics
Survey researchers design surveys and analyze data. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand people’s opinions, preferences, beliefs, or desires.
Survey researchers typically do the following:
- Conduct background research on survey topics
- Plan and design surveys, and determine appropriate survey methods
- Test surveys to make sure that people will understand the questions being asked
- Coordinate the work of survey interviewers and data collectors
- Account for and solve problems caused by nonresponse or other sampling issues
- Analyze data, using statistical software and techniques
- Summarize survey data, using tables, graphs, and fact sheets
- Evaluate surveys, the methods underlying them, and their performance to improve future surveys
Survey researchers design and conduct surveys for different research purposes. Surveys for scientific research cover various topics, including government, health, social sciences, and education. For example, a survey researcher may try to capture information about the prevalence of drug use or disease.
Some survey researchers design public opinion surveys, which are intended to gather information about the attitudes and opinions of society or of a certain group. Surveys can cover a wide variety of topics, including politics, culture, the economy, or health.
Other survey researchers design marketing surveys which examine products or services that consumers want, need, or prefer. Researchers who collect and analyze market research data are known as market research analysts.
Survey researchers may conduct surveys in many different formats, such as interviews, questionnaires, and focus groups (in-person, small group sessions led by a facilitator). They use different methods to collect data, including the Internet, mail, and telephone and in-person interviews.
Some researchers use surveys to solicit the opinions of an entire population. The decennial census is an example of such a survey. Others use surveys to target a smaller group, such as a specific demographic group, residents of a particular state, or members of a political party.
Researchers survey a sample of the population and use statistics to make sure that the sample accurately represents the target population group. Researchers use a variety of statistical techniques and analytical software to plan surveys, adjust for errors in the data, and analyze the results.
Survey researchers sometimes supervise interviewers who collect survey data through in-person interviews or by telephone.
How to become Business Analytics , Data Analytics
Many research positions require a master’s degree or Ph.D., although a bachelor’s degree may be sufficient for some entry-level positions.
Many research positions require a master’s degree or Ph.D. Survey researchers can have a master’s degree in a variety of fields, including marketing or survey research, statistics, and the social sciences. A bachelor’s degree is sufficient for some entry-level positions.
To prepare to enter this occupation, students should take courses in research methods, survey methodology, computer science, mathematics, and statistics. Many also may benefit from taking business courses, such as marketing and consumer behavior, and social science courses, such as psychology, sociology, and economics.
Prospective survey researchers can gain experience through internships or fellowships. Many businesses, research and polling firms, and marketing companies offer internships for college students or recent graduates who want to work in market and survey research. These opportunities, which provide valuable experience, can be very helpful toward getting a job.
Licenses, Certifications, and Registrations
Although survey researchers are not required by law to be licensed or certified, certification can show a level of professional competence.
The Insights Association offers the Professional Researcher Certification for survey researchers. To qualify, candidates must have at least 3 years of experience working in opinion and marketing research, pass an exam, and be a member of a professional organization. Researchers must complete continuing education courses and apply for renewal every 2 years to maintain their certification.
Analytical skills. Survey researchers must be able to apply statistical techniques to large amounts of data and interpret the results correctly. They also should be proficient in the statistical software used to analyze data.
Communication skills. Survey researchers need strong communication skills when conducting surveys and interpreting and presenting results to clients.
Critical-thinking skills. Survey researchers must design or choose a survey and a survey method that together best capture the information needed. They must also be able to look at the data and draw reasonable conclusions from the results of the survey.
Detail oriented. Survey researchers must pay attention to details, because survey results depend on collecting, analyzing, and reporting the data accurately.
Problem-solving skills. Survey researchers need problem-solving skills when identifying survey design issues, adjusting survey questions, and interpreting survey results.
What people in similar profession do
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|Human Resources Management||Compensation and benefits managers plan, develop, and oversee programs to compensate employees.||Compensation and benefits managers need a combination of education and related work experience. Education Compensation and benefits managers typically need a bachelor’s degree for most positions. Managers usually need a bachelor’s degree in human resources, business administration, business management, finance, or a related field. Work Experience in a Related Occupation Work experience is essential for compensation and benefits managers. Managers often specialize in either compensation or benefits, depending on the type of experience they gain in previous jobs.|
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Job Outlook for other majors in Business Administration and Management -MBA
|Job Title||Number of jobs||Median Salary||Job outlook|
|Operations Management and Supervision||367600||$142530||Faster than average|
|Non-Profit, Public, Organizational Management||147300||$65320||Much faster than average|
|Accounting , Accountancy||1397700||$70500||Faster than average|
|Human Resources Management||15800||$121010||As fast as average|
|Finance||2572000||$104980||As fast as average|
|Finance and Financial Management Services||580400||$127990||Much faster than average|
|Management Information Systems||367600||$142530||Faster than average|
|Marketing Management||249600||$132620||Faster than average|
|Taxation||1397700||$70500||Faster than average|