No GRE/GMAT Online Master’s Program in Design and Visual Communications

Online Master of Science in Health Communication Concentration in Visual Digital Health Communication.

Employ communication strategy, methods, and technology to communicate information, influence audiences, or affect change on health-related topics and issues.

Evaluate the value and significance of traditional, social, and digital media practice in the health communication field.

Understand and apply ethical and socially responsible health communication practices and strategies that consider privacy, regulatory, and legal issues specific to the healthcare industry.

Interpret and apply basic communication research fundamentals to the field of health communication.

In addition, those who complete the concentration in Visual Digital Health Communication will be able to:.

You can earn the MSHC degree with a concentration in Visual Digital Health Communication by completing the Graduate Certificate in Foundations of Health Communication and the Graduate Certificate in Visual Digital Health Communication.

Bureau of Labor Statistics, U.S. Labor, Occupational Outlook Handbook (last modified April 9, 2021).

These rates are substantially lower than those of the traditional, full-time residential programs yet provide access to the same high-quality BU education.

Comprehensive financial assistance services are available at MET, including scholarships, graduate loans, and payment plans. There is no cost to apply for financial assistance, and you may qualify for a student loan regardless of your income.

This course provides students with basic knowledge of how the health care system in the U.S. is structured, and the policies, stakeholders and complexities impacting access to care, costs, quality and equity among various populations. Drawing on multiple views and opinions, students build on their perspectives as they critically analyze pros and cons of health system fundamentals. Students should expect twice the weekly workload of a 14-week course. [4 credits].

This foundational course examines and bridges the theory and practice of interpersonal, organizational, mass communication, and digital media relevant to the professional communicator and health practitioner alike. It reviews strategies of persuasion, the relationship between attitudes and health behavior through the lifespan, and the changing nature of health, illness and health delivery in local and global arenas. Students consider how the Social Determinants of Health (where we live, learn, work and play) impact health behaviors and outcomes for diverse populations. Starting with the history of health communication, students gain insight into the evolution of this emerging discipline, from public health education to its broader place in the marketing mix through recent decades. Guided by case studies, research and analysis, students explore the health communication cycle and strategic planning process using frames, channels and tools best suited for reaching behavioral, social, and organizational objectives. The course shifts from theoretical to practical, giving students hands-on experience developing a strategic health communication campaign that considers culture, age, gender and health literacy, to effectively - and measurably - influence health outcomes for its intended audience. Students should expect twice the weekly workload of a 14-week course. [4 credits].

There is a growing demand for professionals with the skills to collect, analyze and interpret data. This course prepares students with essential knowledge of primary research methods, and them - accurately and ethically - to the practice of health communication. Beginning with the basics of research design and evaluation, the course progresses through qualitative, quantitative and mixed methods, survey design, descriptive statistics, focus groups and other approaches, with the goal of helping health communication professionals create meaningful, data driven strategies, stories and content. Students will practice analyzing, interpreting and writing various health studies presented throughout the course. Also emphasized is the application of research to advertising messaging and public relations strategies. Students should expect twice the weekly workload of a 14-week course. [4 credits].

Effectively communicating knowledge, methods, language and terminology from the complex fields of health, science and medicine and writing them plainly requires an advanced command of language, and proficient use of health literacy principles. If writing does not come naturally to you, this course will introduce you to those health literacy principles, as well as formats and processes for developing materials with confidence. If you're a experienced writer, get ready to hone your skills using best practices for creating various kinds of health content. Throughout the course you'll analyze different audience needs and refine writing strategies, style, voice, and vocabulary to accommodate each audience. You'll also practice essential writing qualities, including clarity and brevity, alongside advanced grammar, sentence structure and writing mechanics. Students should expect twice the weekly workload of a 14-week course. [4 credits].

METHC762 Visual Communication in the Digital Health Age.

Over the past two decades, the power of visuals in learning and retention has been increasingly recognized - attributing as much as 80% of retention to information that is visually communicated. In a recent study, 85% of working professionals agreed that creative thinking is critical for problem solving in their career, and 71% say creative thinking should be taught as a course, like math and science. The efficacy of the use of visual symbols has also been recognized for bridging language barriers in health care settings. This course provides health communication professionals the fundamental principles of design and how these relate to effective communication, particularly in health education and delivery applications. Course lectures and resources will guide students from visual design theory, straight through content creation and measuring effectiveness of visual messaging. Students will explore various media and tools used to create digital images and get hands-on practice in the image editing process. Topics include conceptual design, critical thinking in the creation of practical design, how design relates to industry, human perception and the visual process, and the use of symbols for immediacy and to bridge cultural and literacy divides. In addition to exploring popular digital vehicles for visual storytelling, such as infographics, data visualization, video and mobile, the course will also present real world challenges, such as ethics and regulations in digital communications, as well as business processes. Students should expect twice the weekly workload of a 14-week course. [4 credits].

The course examines how healthcare organizations are tapping the power of social media to listen, learn, engage and act. This course helps students understand the power and importance of this fundamental shift in communication, and how savvy health care organizations are turning this shift into a strategic advantage. Together, we will examine the impact of the communication technology revolution on the field of health marketing and communication. Through extensive readings, case studies, project assignments, hands-on use of social media and weekly discussions, students will explore the extraordinary health communication challenges and opportunities driven by social media - as well as the new and daunting problems and threats social media present to healthcare organizations. Students will learn how social media is used in health care and why using it effectively and efficiently has become a necessary skill for many health care professionals. As part of this course, students have the opportunity to earn the Mayo-Hootsuite Social Media Basics Certification, and participate in the Mayo Clinic Social Media Network community. Students should expect twice the weekly workload of a 14-week course. [4 credits].

This course is recommended for students who are not Epidemiology concentrators. The purpose of this course is to introduce the basic principles and methods of epidemiology and demonstrate their applicability in the field of public health. A further objective is to provide an introduction to the basic skills needed to critically interpret the epidemiologic literature relevant to public health professionals. Students should expect twice the weekly workload of a 14-week course. [4 credits].

This course, designed for students who have little or no background in the biological sciences, provides a foundation in the biological mechanisms and principles underlying major health problems. Selected health problems are explored from a biological perspective in order to provide fundamental information infectious and non-infectious agents of disease, disease transmission, biological defense mechanisms, co-evolution of man and microbes, the effects of nutritional deficiency and excess, effects of respiratory exposures, the biology of cancer, aging, and other topics. Each student completing this course should be able to knowledgeably participate in a discussion of related health problems with a basic understanding of the terminology, and the underlying biological mechanisms. Students should expect twice the weekly workload of a 14-week course. [4 credits].

This course provides an in-depth understanding of the essential concepts of marketing and their application to health care. Students gain a working knowledge of marketing tools (such as pricing, promotion, channels, consumer behavior, brand equity, and segmentation) and use them. Students build practical applied skills in analyzing marketing problems and developing marketing programs and strategies, with particular attention to health care and its organizational structures, financing, technologies, market demands, laws, and regulations. Students also expand their understanding of the differences and similarities between marketing in for profit and not-for-profit health care organizations, and they increase their appreciation of the role of data collection, analysis, interpretation, and management in marketing decisions. Students should expect twice the weekly workload of a 14-week course. [4 credits].

Provides an of the professional principles and practices in public relations for corporate, governmental, agency and nonprofit organizations. Includes history, organization, and scope of the field its roots in social science types of campaigns and programs and professional ethics. Theories, strategies, and tactics in current practice emphasized and applied to health communication. Explores opportunities and requirements for work in the field. Students will learn to apply the basic public relations campaign planning model and examine public relations specialty practice areas including media relations, community relations, government relations, crisis communication, investor relations and employee communication. Students should expect twice the weekly workload of a 14-week course. [4 credits].

An of the theories, practices, and techniques in the dynamic field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the comprehensive field of marketing communications. In addition, students review IAMC relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO SEM PPC), display advertising, social networking, gaming, mobile, et al. Students should expect twice the weekly workload of a 14-week course. [4 credits].

Students learn publicity techniques used in mass media communication, including working with daily and weekly newspapers, magazines, radio, television, film and online media. The course will examine the principles and practices of working with mass media gatekeepers to accomplish campaign objectives as well as strategies and tactics for communicating directly with audiences through new media. Students will develop knowledge and skills related to the production and use of media relations tools with a focus on health communication. Case studies will be employed to understand the challenges and opportunities inherent in working with mass media as well as the special demands and practices associated with crisis communication. The course will also explore the roles of interactive and social media. Students should expect twice the weekly workload of a 14-week course. [4 credits].

Completed Application for Graduate Admission and application fee.

Lecturer, Boston University College of Communication and Metropolitan College Video Technologies Analyst, Forrester ResearchBS, Boston University.

Lecturer and Program Facilitator Digital Marketing Strategist, Strategic Communications ConsultantMS, Boston University BA, Rutgers University-New Brunswick.

Lecturer Health Care Marketing Executive, ChoiceplexMBA, University of Chicago Booth School of Business MS, BS, University of Illinois, Urbana.

Lecturer and Program Facilitator Health Care Marketing and Social Media ConsultantMS, Boston University MBA, University of Chicago BS, University of Illinois at Urbana-Champaign.

Someone will be in touch to answer any questions you may have the program and detail the next steps in earning your degree. You can also start your application or register for a course at Metropolitan College.